George Loves Launches Pop Up with PERVERSE

PERVERSE sunglasses is ecstatic to host the George Loves Pop Up store in its new Downtown Los Angeles showroom. This collaboration is a first for both Los Angeles-based brands that have common threads of passion, innovation, and doing things against the norm.

The George Loves Pop Up with PERVERSE capsule will be a story in black and white stripes, featuring now-famous outfit essentials like the Henley, as well as the Ribbed Tank Dress recently seen on Jenna Dewan-Tatum. Visitors can expect some exciting surprises and savings, and can shop the very PERVERSE sunglasses spotted on Gigi Hadid, Taylor Swift, Olivia PalermoBeyonce, and The Honest Co. Founder Jessica Alba.

GEORGE LOVES pop up with PERVERSE sunglasses Downtown Los Angeles October 2016

Samples of George Loves clothing that will be on display at the Pop Up with PERVERSE.

Both companies are new in the world of fashion, yet have made an impressive impact. George Moringer is the former ad exec turned creative force behind GEORGE LOVES, a brand beloved for its sophisticated, casual knits that are hand painted to one-of-a-kind perfection. Born in 2015 and 100% made in Los Angeles, the brand’s signature and appeal lie in its “Washed by the Sun™” treatment of the fabrics that results in a comfy lived-in vibe that fits 7 days a week. 

PERVERSE, the brain-child of entrepreneur and former NYX cosmetics founder Toni Ko, launched online in March of 2016 with a plethora of crazy-sexy-cool sunglasses ranging from $40 to $195. The brand’s modus operandi: Sunglasses are the new shoes, and with so many affordable options to choose from, everyone can curate a capsule that reflects their personality. Just months after showing at Coachella 2016 (Kylie and Kendall Jenner were spotted in pairs), PERVERSE fans can shop 4 gorgeous brick-and-mortars located in exciting and newly thriving areas of Los Angeles including Larchmont Village, Downtown Los Angeles, Culver City, and The Village at Topanga.

PERVERSE sunglasses Pop Up with PERVERSE George Loves

PERVERSE sunglasses designs pairs in all shapes and colors. The brand recently partnered on a
capsule collection with Natalie Halcro + Olivia Pierson. 

The George Loves Pop Up with PERVERSE is open from Thursday, October 20 through Saturday, October 22 at PERVERSE in Downtown Los Angeles, 1108 S. Los Angeles Street, Los Angeles, California, 90015.  For directions, click here.

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